| LNER’s ‘Simpler Fares’ pilot: the results are in Posted by GBM at 11:58, 10th November 2026 |     |
From Roger French latest blog
https://busandtrainuser.com/2026/11/10/lners-simpler-fares-pilot-the-results-are-in/
The Department for Transport has published a review it commissioned from consultants, Systra, into LNER’s two current fare pilots – ‘Single Leg Pricing’ and the so-called ‘Simpler Fares’.
The good news is Single Leg Pricing comes out of the review much more positively than the Simpler Fares trial which for yours truly, as a fairly regular passenger on the East Coast Main Line, comes as no surprise at all.
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| Re: LNER’s ‘Simpler Fares’ pilot: the results are in Posted by grahame at 15:18, 10th November 2026 | |
Single leg pricing (i.e. the end of return tickets) does make sense.
I just looked up Trowbridge to Bristol Brabazon fares for opening day, and I am offered ...
11 fares - and I think just two or three singles could be a sensible set
* Advanced fare
* Off Peak
* Anytime
with people adding in another ticket from the same three standards of coming back.
The $64,000 question is what the pricing should be. Off peak single at half the off peak day return, anytime single at half the anytime day return - sensible. Just remove the return fares - near way of putting prices up while saying that you have not increased prices.
The lower priced off peak tickets are "any permitted" - the other off peak tickets are "via Bath Spa". Yes, I am scratching my head over that one!
